The Co-ords

The Co-ords are a highly disciplined team of media experts.

The other day, when I walked up to a Co-ord's desk to ask her if she'd seen that You Tube clip of the surprised kitten she actually did an impression of the surprised kitten. While she did not find the whole situation as amusing as I did, it just goes to show you how engrossed in their work our Co-ords really are.

So, what is their work? Well, I just asked one of them and apparently it's a loud sigh, followed by these words:

• Media planning
• Execution of advertising strategies
• Relationship management with 3rd party suppliers

What I gather from this is that The Co-ords are like the mediators, communicating with advertising agencies, clients and The Creatives to develop and implement media campaigns.

If you haven't already, I urge you to watch that surprised kitten video.

HRX / TeamEB / The Co-ords / The Creatives